Applications / Mortgage Analytics / Lenders / Wisconsin / Farmers & Merchants Union Bank / Competition
Farmers & Merchants Union Bank
Columbus, WI · State non-member bank · FDIC · $683 million assets · 86 loans in 2025
Farmers & Merchants Union Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
86
loans originated, 2025
112
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Farmers & Merchants Union Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MADISON, WI, 2025
Farmers & Merchants Union Bank ranks 76th of 380 lenders in Madison, WI, with $9.8M lent: 0.2% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Farmers & Merchants Union Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — JANESVILLE-BELOIT, WI, 2025
Farmers & Merchants Union Bank ranks 26th of 264 lenders in Janesville-Beloit, WI, with $8.5M lent: 0.9% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Farmers & Merchants Union Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WISCONSIN, 2025
Farmers & Merchants Union Bank ranks 260th of 659 lenders in non-metro Wisconsin, with $3.7M lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Farmers & Merchants Union Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NORTH PORT-BRADENTON-SARASOTA, FL, 2025
Farmers & Merchants Union Bank ranks 789th of 811 lenders in North Port-Bradenton-Sarasota, FL, with $105K lent: 0.0% of a $10.17B market.
North Port-Bradenton-Sarasota, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Farmers & Merchants Union Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MILWAUKEE-WAUKESHA, WI, 2025
Farmers & Merchants Union Bank ranks 509th of 510 lenders in Milwaukee-Waukesha, WI, with $35K lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Farmers & Merchants Union Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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