Applications / Mortgage Analytics / Lenders / Alabama / AmeriFirst Bank / Competition
AmeriFirst Bank
Montgomery, AL · State non-member bank · FDIC · $357 million assets · 74 loans in 2025
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74
loans originated, 2025
84
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who AmeriFirst Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MONTGOMERY, AL, 2025
AmeriFirst Bank ranks 41st of 331 lenders in Montgomery, AL, with $9.5M lent: 0.5% of a $1.87B market.
Montgomery, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
AmeriFirst Bank ranks 96th of 485 lenders in Daphne-Fairhope-Foley, AL, with $5.7M lent: 0.2% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — AUBURN-OPELIKA, AL, 2025
AmeriFirst Bank ranks 86th of 305 lenders in Auburn-Opelika, AL, with $2.3M lent: 0.1% of a $1.58B market.
Auburn-Opelika, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ALABAMA, 2025
AmeriFirst Bank ranks 324th of 523 lenders in non-metro Alabama, with $770K lent: 0.0% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PANAMA CITY-PANAMA CITY BEACH, FL, 2025
AmeriFirst Bank ranks 326th of 443 lenders in Panama City-Panama City Beach, FL, with $355K lent: 0.0% of a $1.96B market.
Panama City-Panama City Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ANNISTON-OXFORD, AL, 2025
AmeriFirst Bank ranks 179th of 203 lenders in Anniston-Oxford, AL, with $105K lent: 0.0% of a $361.8M market.
Anniston-Oxford, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
AmeriFirst Bank ranks 510th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $55K lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBUS, AL-GA, 2025
AmeriFirst Bank ranks 273rd of 318 lenders in Columbus, AL-GA, with $170K lent: 0.0% of a $1.54B market.
Columbus, AL-GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AmeriFirst Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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