Applications / Mortgage Analytics / Lenders / Utah / American United Federal Credit Union / Competition
American United Federal Credit Union
West Jordan, UT · Credit union · NCUA · $381 million assets · 109 loans in 2025
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109
loans originated, 2025
249
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who American United Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SALT LAKE CITY-MURRAY, UT, 2025
American United Federal Credit Union ranks 138th of 363 lenders in Salt Lake City-Murray, UT, with $8.7M lent: 0.1% of a $12.49B market.
Salt Lake City-Murray, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PROVO-OREM-LEHI, UT, 2025
American United Federal Credit Union ranks 175th of 319 lenders in Provo-Orem-Lehi, UT, with $2.5M lent: 0.0% of a $7.84B market.
Provo-Orem-Lehi, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO UTAH, 2025
American United Federal Credit Union ranks 232nd of 349 lenders in non-metro Utah, with $1.4M lent: 0.0% of a $6.01B market.
non-metro Utah is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — OGDEN, UT, 2025
American United Federal Credit Union ranks 220th of 308 lenders in Ogden, UT, with $950K lent: 0.0% of a $6.38B market.
Ogden, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ST. GEORGE, UT, 2025
American United Federal Credit Union ranks 217th of 261 lenders in St. George, UT, with $460K lent: 0.0% of a $2.88B market.
St. George, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
American United Federal Credit Union ranks 741st of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $210K lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
American United Federal Credit Union ranks 483rd of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $115K lent: 0.0% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
American United Federal Credit Union ranks 644th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $365K lent: 0.0% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American United Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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