Applications / Mortgage Analytics / Lenders / Idaho / Advantage Plus Federal Credit Union / Competition
Advantage Plus Federal Credit Union
Pocatello, ID · Credit union · NCUA · $281 million assets · 101 loans in 2025
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101
loans originated, 2025
246
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who Advantage Plus Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO IDAHO, 2025
Advantage Plus Federal Credit Union ranks 52nd of 378 lenders in non-metro Idaho, with $18.4M lent: 0.4% of a $4.19B market.
non-metro Idaho is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — POCATELLO, ID, 2025
Advantage Plus Federal Credit Union ranks 13th of 153 lenders in Pocatello, ID, with $11.5M lent: 1.9% of a $604.0M market.
Pocatello, ID is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 63% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WYOMING, 2025
Advantage Plus Federal Credit Union ranks 82nd of 314 lenders in non-metro Wyoming, with $4.3M lent: 0.2% of a $2.53B market.
non-metro Wyoming is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — IDAHO FALLS, ID, 2025
Advantage Plus Federal Credit Union ranks 125th of 211 lenders in Idaho Falls, ID, with $665K lent: 0.1% of a $1.32B market.
Idaho Falls, ID is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LOGAN, ID-UT, 2025
Advantage Plus Federal Credit Union ranks 115th of 176 lenders in Logan, ID-UT, with $655K lent: 0.1% of a $1.16B market.
Logan, ID-UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 62% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO NORTH DAKOTA, 2025
Advantage Plus Federal Credit Union ranks 141st of 191 lenders in non-metro North Dakota, with $395K lent: 0.0% of a $1.04B market.
non-metro North Dakota is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO CALIFORNIA, 2025
Advantage Plus Federal Credit Union ranks 382nd of 456 lenders in non-metro California, with $335K lent: 0.0% of a $4.39B market.
non-metro California is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — KANSAS CITY, KS-MO, 2025
Advantage Plus Federal Credit Union ranks 645th of 659 lenders in Kansas City, KS-MO, with $85K lent: 0.0% of a $16.29B market.
Kansas City, KS-MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Advantage Plus Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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