Applications / Mortgage Analytics / Lenders / Wisconsin / Royal Bank / Competition
Royal Bank
Elroy, WI · State non-member bank · FDIC · $799 million assets · 247 loans in 2025
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247
loans originated, 2025
338
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who Royal Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Royal Bank ranks 66th of 659 lenders in non-metro Wisconsin, with $30.6M lent: 0.4% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LA CROSSE-ONALASKA, MN-WI, 2025
Royal Bank ranks 25th of 213 lenders in La Crosse-Onalaska, MN-WI, with $10.2M lent: 1.1% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MADISON, WI, 2025
Royal Bank ranks 111th of 380 lenders in Madison, WI, with $4.2M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ILLINOIS, 2025
Royal Bank ranks 319th of 572 lenders in non-metro Illinois, with $745K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO MINNESOTA, 2025
Royal Bank ranks 343rd of 536 lenders in non-metro Minnesota, with $745K lent: 0.0% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FOND DU LAC, WI, 2025
Royal Bank ranks 171st of 199 lenders in Fond du Lac, WI, with $175K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WAUSAU, WI, 2025
Royal Bank ranks 133rd of 196 lenders in Wausau, WI, with $295K lent: 0.0% of a $663.9M market.
Wausau, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Royal Bank ranks 808th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $305K lent: 0.0% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Royal Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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