Applications / Mortgage Analytics / Lenders / Wisconsin / Forward Bank / Competition
Forward Bank
Marshfield, WI · Savings institution · FDIC · $1.2 billion assets · 382 loans in 2025
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382
loans originated, 2025
463
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Forward Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Forward Bank ranks 28th of 659 lenders in non-metro Wisconsin, with $69.0M lent: 0.8% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — WAUSAU, WI, 2025
Forward Bank ranks 11th of 196 lenders in Wausau, WI, with $13.3M lent: 2.0% of a $663.9M market.
Wausau, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — EAU CLAIRE, WI, 2025
Forward Bank ranks 34th of 220 lenders in Eau Claire, WI, with $5.8M lent: 0.6% of a $1.01B market.
Eau Claire, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — ROCHESTER, MN, 2025
Forward Bank ranks 114th of 276 lenders in Rochester, MN, with $1.0M lent: 0.1% of a $1.45B market.
Rochester, MN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Forward Bank ranks 543rd of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $590K lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — JANESVILLE-BELOIT, WI, 2025
Forward Bank ranks 237th of 264 lenders in Janesville-Beloit, WI, with $145K lent: 0.0% of a $977.9M market.
Janesville-Beloit, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — APPLETON, WI, 2025
Forward Bank ranks 257th of 257 lenders in Appleton, WI, with $25K lent: 0.0% of a $1.70B market.
Appleton, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO MICHIGAN, 2025
Forward Bank ranks 553rd of 606 lenders in non-metro Michigan, with $165K lent: 0.0% of a $7.04B market.
non-metro Michigan is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Forward Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Forward Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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