Applications / Mortgage Analytics / Lenders / Wisconsin / Fortifi Bank / Competition
Fortifi Bank
Berlin, WI · State non-member bank · FDIC · $745 million assets · 241 loans in 2025
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241
loans originated, 2025
280
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who Fortifi Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Fortifi Bank ranks 46th of 659 lenders in non-metro Wisconsin, with $41.5M lent: 0.5% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — OSHKOSH-NEENAH, WI, 2025
Fortifi Bank ranks 25th of 231 lenders in Oshkosh-Neenah, WI, with $10.0M lent: 1.0% of a $1.02B market.
Oshkosh-Neenah, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GREEN BAY, WI, 2025
Fortifi Bank ranks 44th of 293 lenders in Green Bay, WI, with $7.6M lent: 0.3% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MADISON, WI, 2025
Fortifi Bank ranks 91st of 380 lenders in Madison, WI, with $5.8M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — FOND DU LAC, WI, 2025
Fortifi Bank ranks 31st of 199 lenders in Fond du Lac, WI, with $3.5M lent: 0.7% of a $534.4M market.
Fond du Lac, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ST. LOUIS, IL-MO, 2025
Fortifi Bank ranks 438th of 637 lenders in St. Louis, IL-MO, with $530K lent: 0.0% of a $16.74B market.
St. Louis, IL-MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SPARTANBURG, SC, 2025
Fortifi Bank ranks 328th of 409 lenders in Spartanburg, SC, with $305K lent: 0.0% of a $2.72B market.
Spartanburg, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SHEBOYGAN, WI, 2025
Fortifi Bank ranks 172nd of 201 lenders in Sheboygan, WI, with $175K lent: 0.0% of a $637.2M market.
Sheboygan, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Fortifi Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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