Applications / Mortgage Analytics / Lenders / Wisconsin / First National Bank and Trust / Competition
First National Bank and Trust
Beloit, WI · National bank · OCC · $1.6 billion assets · 324 loans in 2025
First National Bank and Trust's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
324
loans originated, 2025
420
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who First National Bank and Trust competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — JANESVILLE-BELOIT, WI, 2025
First National Bank and Trust ranks 10th of 264 lenders in Janesville-Beloit, WI, with $20.7M lent: 2.1% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
First National Bank and Trust ranks 92nd of 659 lenders in non-metro Wisconsin, with $19.9M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ROCKFORD, IL, 2025
First National Bank and Trust ranks 27th of 302 lenders in Rockford, IL, with $11.9M lent: 1.0% of a $1.24B market.
Rockford, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MADISON, WI, 2025
First National Bank and Trust ranks 98th of 380 lenders in Madison, WI, with $5.0M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO ILLINOIS, 2025
First National Bank and Trust ranks 230th of 572 lenders in non-metro Illinois, with $1.7M lent: 0.1% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WILDWOOD-THE VILLAGES, FL, 2025
First National Bank and Trust ranks 179th of 451 lenders in Wildwood-The Villages, FL, with $805K lent: 0.0% of a $1.68B market.
Wildwood-The Villages, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — AMARILLO, TX, 2025
First National Bank and Trust ranks 237th of 258 lenders in Amarillo, TX, with $155K lent: 0.0% of a $1.23B market.
Amarillo, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SIERRA VISTA-DOUGLAS, AZ, 2025
First National Bank and Trust ranks 180th of 194 lenders in Sierra Vista-Douglas, AZ, with $125K lent: 0.0% of a $670.5M market.
Sierra Vista-Douglas, AZ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First National Bank and Trust in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 57% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
First National Bank and Trust's data
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First National Bank and Trust and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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