Applications / Mortgage Analytics / Lenders / Florida / FIRST Florida Credit Union / Competition
FIRST Florida Credit Union
Jacksonville, FL · Credit union · NCUA · $1.4 billion assets · 121 loans in 2025
FIRST Florida Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
121
loans originated, 2025
257
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who FIRST Florida Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — TALLAHASSEE, FL, 2025
FIRST Florida Credit Union ranks 46th of 372 lenders in Tallahassee, FL, with $7.9M lent: 0.5% of a $1.71B market.
Tallahassee, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — JACKSONVILLE, FL, 2025
FIRST Florida Credit Union ranks 193rd of 715 lenders in Jacksonville, FL, with $7.2M lent: 0.1% of a $14.26B market.
Jacksonville, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO FLORIDA, 2025
FIRST Florida Credit Union ranks 202nd of 564 lenders in non-metro Florida, with $2.7M lent: 0.1% of a $3.36B market.
non-metro Florida is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
FIRST Florida Credit Union ranks 572nd of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $1.8M lent: 0.0% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
FIRST Florida Credit Union ranks 452nd of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $1.7M lent: 0.0% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — COLUMBUS, OH, 2025
FIRST Florida Credit Union ranks 355th of 596 lenders in Columbus, OH, with $1.3M lent: 0.0% of a $16.93B market.
Columbus, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BECKLEY, WV, 2025
FIRST Florida Credit Union ranks 81st of 137 lenders in Beckley, WV, with $325K lent: 0.1% of a $270.2M market.
Beckley, WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ASHEVILLE, NC, 2025
FIRST Florida Credit Union ranks 395th of 422 lenders in Asheville, NC, with $165K lent: 0.0% of a $5.08B market.
Asheville, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and FIRST Florida Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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