Applications / Mortgage Analytics / Lenders / New Mexico / First Financial Credit Union / Competition
First Financial Credit Union
Albuquerque, NM · Credit union · NCUA · $1.1 billion assets · 136 loans in 2025
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136
loans originated, 2025
201
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who First Financial Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ALBUQUERQUE, NM, 2025
First Financial Credit Union ranks 62nd of 364 lenders in Albuquerque, NM, with $15.6M lent: 0.3% of a $5.69B market.
Albuquerque, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO NEW MEXICO, 2025
First Financial Credit Union ranks 91st of 353 lenders in non-metro New Mexico, with $3.7M lent: 0.2% of a $1.95B market.
non-metro New Mexico is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LAS CRUCES, NM, 2025
First Financial Credit Union ranks 114th of 231 lenders in Las Cruces, NM, with $965K lent: 0.1% of a $1.02B market.
Las Cruces, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — FARMINGTON, NM, 2025
First Financial Credit Union ranks 75th of 153 lenders in Farmington, NM, with $500K lent: 0.1% of a $348.8M market.
Farmington, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SANTA FE, NM, 2025
First Financial Credit Union ranks 196th of 239 lenders in Santa Fe, NM, with $385K lent: 0.0% of a $1.25B market.
Santa Fe, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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