Applications / Mortgage Analytics / Lenders / Arkansas / First Financial Bank / Competition
First Financial Bank
El Dorado, AR · State member bank · FRS · $1.9 billion assets · 437 loans in 2025
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437
loans originated, 2025
566
applications, 2025
11
states and territories
0
gaps bigger than at similar lenders
Who First Financial Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO ARKANSAS, 2025
First Financial Bank ranks 34th of 459 lenders in non-metro Arkansas, with $22.2M lent: 0.7% of a $3.36B market.
non-metro Arkansas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — FORT SMITH, AR-OK, 2025
First Financial Bank ranks 13th of 241 lenders in Fort Smith, AR-OK, with $20.4M lent: 2.1% of a $954.6M market.
Fort Smith, AR-OK is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — FAYETTEVILLE-SPRINGDALE-ROGERS, AR, 2025
First Financial Bank ranks 75th of 465 lenders in Fayetteville-Springdale-Rogers, AR, with $16.1M lent: 0.3% of a $5.77B market.
Fayetteville-Springdale-Rogers, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — JONESBORO, AR, 2025
First Financial Bank ranks 12th of 193 lenders in Jonesboro, AR, with $14.9M lent: 2.4% of a $619.8M market.
Jonesboro, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LITTLE ROCK-NORTH LITTLE ROCK-CONWAY, AR, 2025
First Financial Bank ranks 85th of 423 lenders in Little Rock-North Little Rock-Conway, AR, with $8.3M lent: 0.2% of a $4.33B market.
Little Rock-North Little Rock-Conway, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO NEW HAMPSHIRE, 2025
First Financial Bank ranks 370th of 386 lenders in non-metro New Hampshire, with $165K lent: 0.0% of a $4.09B market.
non-metro New Hampshire is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FORT WAYNE, IN, 2025
First Financial Bank ranks 212th of 304 lenders in Fort Wayne, IN, with $415K lent: 0.0% of a $2.60B market.
Fort Wayne, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — JOPLIN, KS-MO, 2025
First Financial Bank ranks 183rd of 219 lenders in Joplin, KS-MO, with $185K lent: 0.0% of a $860.7M market.
Joplin, KS-MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 65% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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First Financial Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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