Applications / Mortgage Analytics / Lenders / Iowa / Financial Plus Credit Union / Competition
Financial Plus Credit Union
West Des Moines, IA · Credit union · NCUA · $233 million assets · 192 loans in 2025
Financial Plus Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
192
loans originated, 2025
218
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Financial Plus Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DES MOINES-WEST DES MOINES, IA, 2025
Financial Plus Credit Union ranks 55th of 396 lenders in Des Moines-West Des Moines, IA, with $19.7M lent: 0.4% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO IOWA, 2025
Financial Plus Credit Union ranks 334th of 465 lenders in non-metro Iowa, with $345K lent: 0.0% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — AMES, IA, 2025
Financial Plus Credit Union ranks 128th of 189 lenders in Ames, IA, with $305K lent: 0.1% of a $553.5M market.
Ames, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — DAVENPORT-MOLINE-ROCK ISLAND, IA-IL, 2025
Financial Plus Credit Union ranks 273rd of 288 lenders in Davenport-Moline-Rock Island, IA-IL, with $75K lent: 0.0% of a $1.55B market.
Davenport-Moline-Rock Island, IA-IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WATERLOO-CEDAR FALLS, IA, 2025
Financial Plus Credit Union ranks 164th of 168 lenders in Waterloo-Cedar Falls, IA, with $35K lent: 0.0% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — OMAHA, IA-NE, 2025
Financial Plus Credit Union ranks 416th of 417 lenders in Omaha, IA-NE, with $25K lent: 0.0% of a $8.07B market.
Omaha, IA-NE is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Financial Plus Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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