Applications / Mortgage Analytics / Lenders / Wisconsin / Citizens First Bank / Competition
Citizens First Bank
Viroqua, WI · State non-member bank · FDIC · $345 million assets · 152 loans in 2025
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152
loans originated, 2025
178
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Citizens First Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Citizens First Bank ranks 83rd of 659 lenders in non-metro Wisconsin, with $23.1M lent: 0.3% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LA CROSSE-ONALASKA, MN-WI, 2025
Citizens First Bank ranks 15th of 213 lenders in La Crosse-Onalaska, MN-WI, with $15.3M lent: 1.6% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MILWAUKEE-WAUKESHA, WI, 2025
Citizens First Bank ranks 290th of 510 lenders in Milwaukee-Waukesha, WI, with $1.2M lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GREEN BAY, WI, 2025
Citizens First Bank ranks 241st of 293 lenders in Green Bay, WI, with $285K lent: 0.0% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DULUTH, MN-WI, 2025
Citizens First Bank ranks 298th of 318 lenders in Duluth, MN-WI, with $105K lent: 0.0% of a $1.36B market.
Duluth, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — RACINE-MOUNT PLEASANT, WI, 2025
Citizens First Bank ranks 280th of 285 lenders in Racine-Mount Pleasant, WI, with $75K lent: 0.0% of a $1.15B market.
Racine-Mount Pleasant, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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