Applications / Mortgage Analytics / Lenders / Wisconsin / Simplicity Credit Union / Competition
Simplicity Credit Union
Marshfield, WI · Credit union · NCUA · $532 million assets · 531 loans in 2025
Simplicity Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
531
loans originated, 2025
738
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Simplicity Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Simplicity Credit Union ranks 38th of 659 lenders in non-metro Wisconsin, with $53.1M lent: 0.6% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — WAUSAU, WI, 2025
Simplicity Credit Union ranks 21st of 196 lenders in Wausau, WI, with $8.7M lent: 1.3% of a $663.9M market.
Wausau, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — OSHKOSH-NEENAH, WI, 2025
Simplicity Credit Union ranks 77th of 231 lenders in Oshkosh-Neenah, WI, with $1.6M lent: 0.2% of a $1.02B market.
Oshkosh-Neenah, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — APPLETON, WI, 2025
Simplicity Credit Union ranks 134th of 257 lenders in Appleton, WI, with $1.0M lent: 0.1% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LA CROSSE-ONALASKA, MN-WI, 2025
Simplicity Credit Union ranks 120th of 213 lenders in La Crosse-Onalaska, MN-WI, with $455K lent: 0.0% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MILWAUKEE-WAUKESHA, WI, 2025
Simplicity Credit Union ranks 451st of 510 lenders in Milwaukee-Waukesha, WI, with $275K lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FOND DU LAC, WI, 2025
Simplicity Credit Union ranks 173rd of 199 lenders in Fond du Lac, WI, with $160K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GREEN BAY, WI, 2025
Simplicity Credit Union ranks 222nd of 293 lenders in Green Bay, WI, with $350K lent: 0.0% of a $2.22B market.
Green Bay, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Simplicity Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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