Applications / Mortgage Analytics / Lenders / Iowa / Premier Credit Union / Competition
Premier Credit Union
Des Moines, IA · Credit union · NCUA · $374 million assets · 573 loans in 2025
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573
loans originated, 2025
758
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Premier Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DES MOINES-WEST DES MOINES, IA, 2025
Premier Credit Union ranks 22nd of 396 lenders in Des Moines-West Des Moines, IA, with $59.3M lent: 1.1% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO IOWA, 2025
Premier Credit Union ranks 106th of 465 lenders in non-metro Iowa, with $5.9M lent: 0.2% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — AMES, IA, 2025
Premier Credit Union ranks 23rd of 189 lenders in Ames, IA, with $5.3M lent: 1.0% of a $553.5M market.
Ames, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SIOUX CITY, IA-NE-SD, 2025
Premier Credit Union ranks 28th of 167 lenders in Sioux City, IA-NE-SD, with $4.1M lent: 0.7% of a $612.0M market.
Sioux City, IA-NE-SD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WATERLOO-CEDAR FALLS, IA, 2025
Premier Credit Union ranks 74th of 168 lenders in Waterloo-Cedar Falls, IA, with $540K lent: 0.1% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LINCOLN, NE, 2025
Premier Credit Union ranks 228th of 249 lenders in Lincoln, NE, with $185K lent: 0.0% of a $2.18B market.
Lincoln, NE is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO SOUTH DAKOTA, 2025
Premier Credit Union ranks 228th of 239 lenders in non-metro South Dakota, with $125K lent: 0.0% of a $1.47B market.
non-metro South Dakota is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GRAND ISLAND, NE, 2025
Premier Credit Union ranks 111th of 112 lenders in Grand Island, NE, with $25K lent: 0.0% of a $298.0M market.
Grand Island, NE is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Premier Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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