Applications / Mortgage Analytics / Lenders / Indiana / Heritage Federal Credit Union / Competition
Heritage Federal Credit Union
Newburgh, IN · Credit union · NCUA · $1.0 billion assets · 612 loans in 2025
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612
loans originated, 2025
908
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who Heritage Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — EVANSVILLE, IN, 2025
Heritage Federal Credit Union ranks 4th of 248 lenders in Evansville, IN, with $67.9M lent: 4.9% of a $1.39B market.
Evansville, IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 57% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — OWENSBORO, KY, 2025
Heritage Federal Credit Union ranks 11th of 163 lenders in Owensboro, KY, with $7.8M lent: 1.6% of a $474.4M market.
Owensboro, KY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 71% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO INDIANA, 2025
Heritage Federal Credit Union ranks 133rd of 555 lenders in non-metro Indiana, with $7.5M lent: 0.1% of a $5.84B market.
non-metro Indiana is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO KENTUCKY, 2025
Heritage Federal Credit Union ranks 172nd of 537 lenders in non-metro Kentucky, with $4.2M lent: 0.1% of a $5.26B market.
non-metro Kentucky is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LOUISVILLE/JEFFERSON COUNTY, IN-KY, 2025
Heritage Federal Credit Union ranks 227th of 510 lenders in Louisville/Jefferson County, IN-KY, with $2.4M lent: 0.0% of a $9.69B market.
Louisville/Jefferson County, IN-KY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
Heritage Federal Credit Union ranks 457th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $205K lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PADUCAH, IL-KY, 2025
Heritage Federal Credit Union ranks 109th of 164 lenders in Paducah, IL-KY, with $245K lent: 0.1% of a $368.9M market.
Paducah, IL-KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LEXINGTON-FAYETTE, KY, 2025
Heritage Federal Credit Union ranks 382nd of 389 lenders in Lexington-Fayette, KY, with $65K lent: 0.0% of a $3.62B market.
Lexington-Fayette, KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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