Applications / Mortgage Analytics / Lenders / Alabama / MAX Credit Union / Competition
MAX Credit Union
Montgomery, AL · Credit union · NCUA · $2.3 billion assets · 708 loans in 2025
MAX Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
708
loans originated, 2025
1,197
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who MAX Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MONTGOMERY, AL, 2025
MAX Credit Union ranks 10th of 331 lenders in Montgomery, AL, with $53.4M lent: 2.9% of a $1.87B market.
Montgomery, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — AUBURN-OPELIKA, AL, 2025
MAX Credit Union ranks 23rd of 305 lenders in Auburn-Opelika, AL, with $18.7M lent: 1.2% of a $1.58B market.
Auburn-Opelika, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO ALABAMA, 2025
MAX Credit Union ranks 131st of 523 lenders in non-metro Alabama, with $6.5M lent: 0.2% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BIRMINGHAM, AL, 2025
MAX Credit Union ranks 240th of 523 lenders in Birmingham, AL, with $1.9M lent: 0.0% of a $7.02B market.
Birmingham, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
MAX Credit Union ranks 206th of 485 lenders in Daphne-Fairhope-Foley, AL, with $1.5M lent: 0.1% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
MAX Credit Union ranks 395th of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $615K lent: 0.0% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BATON ROUGE, LA, 2025
MAX Credit Union ranks 277th of 369 lenders in Baton Rouge, LA, with $345K lent: 0.0% of a $3.67B market.
Baton Rouge, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GULFPORT-BILOXI, MS, 2025
MAX Credit Union ranks 291st of 319 lenders in Gulfport-Biloxi, MS, with $185K lent: 0.0% of a $2.12B market.
Gulfport-Biloxi, MS is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and MAX Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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