Volume fell against a rising market
Originations fell 18% to 755, while the typical similar lender (credit unions making between half and twice as many loans) grew 8% and the whole market 10%. Its typical loan fell from $195,000 to $105,000. 2024 was its busiest year since 2020, and smaller loans may reflect a shift toward home-improvement and other-purpose lending. In Houston its share slipped from 0.5% to 0.3%, in line with its own lower volume.