Applications / Mortgage Analytics / Lenders / Ohio / Directions Credit Union / Competition
Directions Credit Union
Toledo, OH · Credit union · NCUA · $1.4 billion assets · 865 loans in 2025
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865
loans originated, 2025
1,141
applications, 2025
8
states and territories
0
gaps bigger than at similar lenders
Who Directions Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — TOLEDO, OH, 2025
Directions Credit Union ranks 6th of 334 lenders in Toledo, OH, with $75.7M lent: 3.2% of a $2.36B market.
Toledo, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MONROE, MI, 2025
Directions Credit Union ranks 7th of 225 lenders in Monroe, MI, with $25.3M lent: 3.3% of a $775.0M market.
Monroe, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO OHIO, 2025
Directions Credit Union ranks 125th of 592 lenders in non-metro Ohio, with $10.3M lent: 0.1% of a $6.94B market.
non-metro Ohio is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MANSFIELD, OH, 2025
Directions Credit Union ranks 11th of 187 lenders in Mansfield, OH, with $8.6M lent: 2.0% of a $433.7M market.
Mansfield, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 63% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO MICHIGAN, 2025
Directions Credit Union ranks 218th of 606 lenders in non-metro Michigan, with $3.5M lent: 0.0% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO WEST VIRGINIA, 2025
Directions Credit Union ranks 178th of 299 lenders in non-metro West Virginia, with $495K lent: 0.0% of a $1.42B market.
non-metro West Virginia is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — KOKOMO, IN, 2025
Directions Credit Union ranks 202nd of 209 lenders in Kokomo, IN, with $65K lent: 0.0% of a $426.1M market.
Kokomo, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CANTON-MASSILLON, OH, 2025
Directions Credit Union ranks 207th of 297 lenders in Canton-Massillon, OH, with $405K lent: 0.0% of a $1.72B market.
Canton-Massillon, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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