Applications / Mortgage Analytics / Lenders / Utah / Deseret First Credit Union / Competition
Deseret First Credit Union
West Valley City, UT · Credit union · NCUA · $1.2 billion assets · 839 loans in 2025
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839
loans originated, 2025
1,058
applications, 2025
21
states and territories
0
gaps bigger than at similar lenders
Who Deseret First Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SALT LAKE CITY-MURRAY, UT, 2025
Deseret First Credit Union ranks 54th of 363 lenders in Salt Lake City-Murray, UT, with $51.0M lent: 0.4% of a $12.49B market.
Salt Lake City-Murray, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PROVO-OREM-LEHI, UT, 2025
Deseret First Credit Union ranks 46th of 319 lenders in Provo-Orem-Lehi, UT, with $36.5M lent: 0.5% of a $7.84B market.
Provo-Orem-Lehi, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — OGDEN, UT, 2025
Deseret First Credit Union ranks 38th of 308 lenders in Ogden, UT, with $33.2M lent: 0.5% of a $6.38B market.
Ogden, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — ST. GEORGE, UT, 2025
Deseret First Credit Union ranks 42nd of 261 lenders in St. George, UT, with $12.6M lent: 0.4% of a $2.88B market.
St. George, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO UTAH, 2025
Deseret First Credit Union ranks 106th of 349 lenders in non-metro Utah, with $10.3M lent: 0.2% of a $6.01B market.
non-metro Utah is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — AUGUSTA-RICHMOND COUNTY, GA-SC, 2025
Deseret First Credit Union ranks 238th of 461 lenders in Augusta-Richmond County, GA-SC, with $805K lent: 0.0% of a $3.75B market.
Augusta-Richmond County, GA-SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Deseret First Credit Union ranks 801st of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $325K lent: 0.0% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO NORTH DAKOTA, 2025
Deseret First Credit Union ranks 174th of 191 lenders in non-metro North Dakota, with $225K lent: 0.0% of a $1.04B market.
non-metro North Dakota is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Deseret First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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