Thirteenth in Buffalo-Cheektowaga
It ranked 13 of 267 lenders in Buffalo-Cheektowaga, where it has lent since before 1990; United Wholesale Mortgage, M&T Bank and Premium Mortgage lead. Its share fell to 2.1% from 2.6% as its originations fell 10%, while similar lenders (credit unions making between half and twice as many loans) rose 8%. A lender built on home-improvement loans may move with its members' renovation plans more than with the wider market.