Applications / Mortgage Analytics / Lenders / Wisconsin / Connexus Credit Union
Wausau, WI · Credit union · NCUA · $3.9 billion assets · 751 loans in 2025
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751
loans originated, 2025
2,431
applications, 2025
42
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Connexus Credit Union is a Wisconsin credit union with an unusually wide reach, lending in 42 states, mostly through home-improvement, other-purpose and refinance loans.
It lent in 149 metros and 301 counties across 42 states, with Wisconsin its main state, from 751 originations. Home improvement was 38.2% of its loans, other purposes 28.9%, refinances 27.4% and home purchases only 5.5%. Its typical loan was $85,000, against $105,000 at similar lenders (credit unions making between half and twice as many loans).
Its share of the Wausau market rose to 1.1% from 0.7%, ranking it 29 of 196 lenders; Covantage Credit Union leads there. Overall, originations fell 3% while similar lenders rose 8% and the whole market 10%.
LMI (low- and moderate-income) borrowers took 21.9% of its loans, against 27.6% at similar lenders, lower than about three in four. The share has risen from 15.9% a year before and 5.1% five years before. A membership spread across many states, rather than one community, is one possible reason its mix differs from local peers'.
Its yearly originations swing widely: 1,903 in 2020, 353 in 2021, 70 in 2022 and 1,192 in 2023. The figures alone do not show why, so long-run comparisons for this lender should be read with care.
Questions the data can answer next
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Connexus Credit Union took 2,431 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Home improvement 38.2% · Other 28.9% · Refinance 27.4% · Purchase 5.5%
Conventional 100.0% · of 751 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 262 | 34.9% |
| Illinois | 72 | 9.6% |
| Minnesota | 69 | 9.2% |
| California | 43 | 5.7% |
| Georgia | 29 | 3.9% |
| Florida | 25 | 3.3% |
| Indiana | 19 | 2.5% |
| North Carolina | 19 | 2.5% |
| Ohio | 19 | 2.5% |
| Colorado | 16 | 2.1% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Wausau | 64 |
| Minneapolis-St. Paul-Bloomington | 60 |
| Rockford | 38 |
| Madison | 24 |
| Milwaukee-Waukesha | 19 |
| Cincinnati | 18 |
| Atlanta-Sandy Springs-Roswell | 17 |
| Chicago-Naperville-Schaumburg | 17 |
| Phoenix-Mesa-Chandler | 11 |
| Charlotte-Concord-Gastonia | 9 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 2549007AU24FVDMNUB40 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 987697 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 566538 | 1991–2017 |
Established 1 January 1935. Reported under HMDA 1991-2025.
Mergers, name changes, data editions and corrections: Connexus Credit Union's data.
Connexus Credit Union's data
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