Sixth in its home market
It ranked 6 of 573 lenders in Palm Bay-Melbourne-Titusville, where it has lent since 1991, behind United Wholesale Mortgage, Space Coast Credit Union and Rocket Mortgage among others. Its share slipped to 2.1% from 2.3% as its originations fell 10%, while similar lenders (credit unions making between half and twice as many loans) rose 7%. One possibility is that a lender built on home-improvement loans moves with its members' renovation plans more than with the wider market.