Applications / Mortgage Analytics / Lenders / South Carolina / Southern First Bank / Competition
Southern First Bank
Greenville, SC · State non-member bank · FDIC · $4.4 billion assets · 1,341 loans in 2025
Southern First Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,341
loans originated, 2025
1,770
applications, 2025
13
states and territories
0
gaps bigger than at similar lenders
Who Southern First Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GREENVILLE-ANDERSON-GREER, SC, 2025
Southern First Bank ranks 3rd of 589 lenders in Greenville-Anderson-Greer, SC, with $277.0M lent: 3.8% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CHARLESTON-NORTH CHARLESTON, SC, 2025
Southern First Bank ranks 49th of 617 lenders in Charleston-North Charleston, SC, with $66.5M lent: 0.6% of a $11.91B market.
Charleston-North Charleston, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Southern First Bank ranks 158th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $64.0M lent: 0.1% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CHARLOTTE-CONCORD-GASTONIA, NC-SC, 2025
Southern First Bank ranks 177th of 775 lenders in Charlotte-Concord-Gastonia, NC-SC, with $23.2M lent: 0.1% of a $28.47B market.
Charlotte-Concord-Gastonia, NC-SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — COLUMBIA, SC, 2025
Southern First Bank ranks 64th of 515 lenders in Columbia, SC, with $20.3M lent: 0.4% of a $5.77B market.
Columbia, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — JACKSON, MS, 2025
Southern First Bank ranks 171st of 306 lenders in Jackson, MS, with $805K lent: 0.0% of a $2.61B market.
Jackson, MS is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BOULDER, CO, 2025
Southern First Bank ranks 264th of 352 lenders in Boulder, CO, with $765K lent: 0.0% of a $4.05B market.
Boulder, CO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Southern First Bank ranks 703rd of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $665K lent: 0.0% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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