Applications / Mortgage Analytics / Lenders / Ohio / General Electric Credit Union / Competition
General Electric Credit Union
Cincinnati, OH · Credit union · NCUA · $4.2 billion assets · 1,006 loans in 2025
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1,006
loans originated, 2025
1,511
applications, 2025
7
states and territories
0
gaps bigger than at similar lenders
Who General Electric Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — CINCINNATI, IN-KY-OH, 2025
General Electric Credit Union ranks 23rd of 621 lenders in Cincinnati, IN-KY-OH, with $140.7M lent: 0.9% of a $15.96B market.
Cincinnati, IN-KY-OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — COLUMBUS, OH, 2025
General Electric Credit Union ranks 260th of 596 lenders in Columbus, OH, with $4.3M lent: 0.0% of a $16.93B market.
Columbus, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO OHIO, 2025
General Electric Credit Union ranks 257th of 592 lenders in non-metro Ohio, with $2.3M lent: 0.0% of a $6.94B market.
non-metro Ohio is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
General Electric Credit Union ranks 251st of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $2.0M lent: 0.0% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DAYTON-KETTERING-BEAVERCREEK, OH, 2025
General Electric Credit Union ranks 178th of 443 lenders in Dayton-Kettering-Beavercreek, OH, with $2.0M lent: 0.0% of a $4.54B market.
Dayton-Kettering-Beavercreek, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO SOUTH CAROLINA, 2025
General Electric Credit Union ranks 450th of 514 lenders in non-metro South Carolina, with $205K lent: 0.0% of a $2.95B market.
non-metro South Carolina is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — HILTON HEAD ISLAND-BLUFFTON-PORT ROYAL, SC, 2025
General Electric Credit Union ranks 303rd of 489 lenders in Hilton Head Island-Bluffton-Port Royal, SC, with $805K lent: 0.0% of a $3.64B market.
Hilton Head Island-Bluffton-Port Royal, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — KNOXVILLE, TN, 2025
General Electric Credit Union ranks 381st of 599 lenders in Knoxville, TN, with $715K lent: 0.0% of a $8.06B market.
Knoxville, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and General Electric Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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