Applications / Mortgage Analytics / Lenders / Texas / GECU / Competition
GECU
El Paso, TX · Credit union · NCUA · $4.6 billion assets · 1,193 loans in 2025
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1,193
loans originated, 2025
2,236
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who GECU competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — EL PASO, TX, 2025
GECU ranks 5th of 332 lenders in El Paso, TX, with $132.6M lent: 4.0% of a $3.34B market.
El Paso, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LAS CRUCES, NM, 2025
GECU ranks 35th of 231 lenders in Las Cruces, NM, with $6.5M lent: 0.6% of a $1.02B market.
Las Cruces, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
GECU ranks 603rd of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $2.9M lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO NEW MEXICO, 2025
GECU ranks 114th of 353 lenders in non-metro New Mexico, with $2.6M lent: 0.1% of a $1.95B market.
non-metro New Mexico is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO TEXAS, 2025
GECU ranks 582nd of 831 lenders in non-metro Texas, with $855K lent: 0.0% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WACO, TX, 2025
GECU ranks 216th of 368 lenders in Waco, TX, with $485K lent: 0.0% of a $1.47B market.
Waco, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ODESSA, TX, 2025
GECU ranks 196th of 196 lenders in Odessa, TX, with $35K lent: 0.0% of a $783.5M market.
Odessa, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LUBBOCK, TX, 2025
GECU ranks 296th of 341 lenders in Lubbock, TX, with $175K lent: 0.0% of a $1.78B market.
Lubbock, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GECU in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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