Applications / Mortgage Analytics / Lenders / Mississippi / BankFirst Financial Services / Competition
BankFirst Financial Services
Columbus, MS · State member bank · FRS · $3.3 billion assets · 1,269 loans in 2025
BankFirst Financial Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,269
loans originated, 2025
1,517
applications, 2025
10
states and territories
0
gaps bigger than at similar lenders
Who BankFirst Financial Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MISSISSIPPI, 2025
BankFirst Financial Services ranks 11th of 438 lenders in non-metro Mississippi, with $86.1M lent: 2.2% of a $3.95B market.
non-metro Mississippi is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — TUSCALOOSA, AL, 2025
BankFirst Financial Services ranks 3rd of 306 lenders in Tuscaloosa, AL, with $59.4M lent: 4.7% of a $1.26B market.
Tuscaloosa, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — JACKSON, MS, 2025
BankFirst Financial Services ranks 16th of 306 lenders in Jackson, MS, with $28.0M lent: 1.1% of a $2.61B market.
Jackson, MS is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MEMPHIS, AR-MS-TN, 2025
BankFirst Financial Services ranks 70th of 515 lenders in Memphis, AR-MS-TN, with $20.8M lent: 0.3% of a $6.91B market.
Memphis, AR-MS-TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — HATTIESBURG, MS, 2025
BankFirst Financial Services ranks 9th of 177 lenders in Hattiesburg, MS, with $19.7M lent: 3.1% of a $628.2M market.
Hattiesburg, MS is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
BankFirst Financial Services ranks 528th of 669 lenders in San Antonio-New Braunfels, TX, with $495K lent: 0.0% of a $16.26B market.
San Antonio-New Braunfels, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
BankFirst Financial Services ranks 593rd of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $205K lent: 0.0% of a $17.86B market.
Indianapolis-Carmel-Greenwood, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — OXNARD-THOUSAND OAKS-VENTURA, CA, 2025
BankFirst Financial Services ranks 351st of 422 lenders in Oxnard-Thousand Oaks-Ventura, CA, with $755K lent: 0.0% of a $6.98B market.
Oxnard-Thousand Oaks-Ventura, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and BankFirst Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
BankFirst Financial Services's data
$215
BankFirst Financial Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy BankFirst Financial Services's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]