Applications / Mortgage Analytics / Lenders / Texas / Alliance Credit Union / Competition
Alliance Credit Union
Lubbock, TX · Credit union · STATE · $680 million assets · 1,257 loans in 2025
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1,257
loans originated, 2025
2,126
applications, 2025
8
states and territories
0
gaps bigger than at similar lenders
Who Alliance Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LUBBOCK, TX, 2025
Alliance Credit Union ranks 2nd of 341 lenders in Lubbock, TX, with $154.1M lent: 8.7% of a $1.78B market.
Lubbock, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — AMARILLO, TX, 2025
Alliance Credit Union ranks 2nd of 258 lenders in Amarillo, TX, with $73.0M lent: 6.0% of a $1.23B market.
Amarillo, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO TEXAS, 2025
Alliance Credit Union ranks 139th of 831 lenders in non-metro Texas, with $16.2M lent: 0.2% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Alliance Credit Union ranks 473rd of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $6.8M lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO NEW MEXICO, 2025
Alliance Credit Union ranks 64th of 353 lenders in non-metro New Mexico, with $5.4M lent: 0.3% of a $1.95B market.
non-metro New Mexico is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SANTA FE, NM, 2025
Alliance Credit Union ranks 141st of 239 lenders in Santa Fe, NM, with $765K lent: 0.1% of a $1.25B market.
Santa Fe, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — COLUMBUS, AL-GA, 2025
Alliance Credit Union ranks 198th of 318 lenders in Columbus, AL-GA, with $395K lent: 0.0% of a $1.54B market.
Columbus, AL-GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO GEORGIA, 2025
Alliance Credit Union ranks 562nd of 683 lenders in non-metro Georgia, with $365K lent: 0.0% of a $9.11B market.
non-metro Georgia is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Alliance Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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