ServisFirst Bank is an Alabama bank that makes large loans, typically $315,000 against $185,000 at similar lenders, and it gained share in Tallahassee and Huntsville in 2025.
Large loans and many jumbos
Its typical loan was $315,000, larger than at nearly nine in ten similar lenders (state non-member banks making between half and twice as many loans). Jumbo loans (larger than the conforming limit) were 12.4%, against 2.4%, and it lent $889.2 million in all, among the highest twentieth of peers.
Fourth in Tallahassee, rising in Huntsville
It ranked 4 of 372 lenders in Tallahassee, where it has lent since 2012, behind Rocket Mortgage, Movement Mortgage and University Bank; its share rose 1.9 points to 5.1%. In Huntsville its share rose 1.0 points to 1.8%, 14 of 440.
Growing over the long run
Originations rose 10% to 1,464, in line with similar lenders and the whole market. They were 554 in 2018 and 1,169 in 2020. FHA loans (insured by the Federal Housing Administration) rose to 5.9% from 1.1% five years before, and VA loans (guaranteed by the Department of Veterans Affairs) to 3.0% from 0.9%, both above peers.
Fewer LMI borrowers, more majority-minority areas
LMI (low- and moderate-income) borrowers took 18.7% of its loans, lower than more than four in five peers (27.7%), though up from 13.6% the year before. Its larger loans are one possible reason. Majority-minority areas took 15.3%, against 7.4%.
Questions the data can answer next
Which Tallahassee and Huntsville counties account for its share gains, and how has its share moved in Birmingham, its home market?
Similar lenders: same lender type, originations between half and twice the lender's in the data year.
Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
1,464 loans in 2025, its most in any year since 2018.
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. ServisFirst Bank took 1,792 applications in 2025.
60.8% of its 2025 loans were purchase loans; 91.1% were Conventional.
Purchase 60.8% · Refinance 19.7% · Home improvement 10.2% · Other 9.4% Conventional 91.1% · FHA 5.9% · VA 3.0% · of 1,464 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
21 states, 63 metros, 190 counties
State
Loans
Share
Alabama
596
40.7%
Florida
426
29.1%
Tennessee
153
10.5%
South Carolina
115
7.9%
Georgia
75
5.1%
North Carolina
54
3.7%
Virginia
16
1.1%
Mississippi
6
0.4%
Texas
5
0.3%
Indiana
3
0.2%
Largest metro areas, 2025
Loans originated
Metro area
Loans
Tallahassee
237
Birmingham
173
Nashville-Davidson--Murfreesboro--Franklin
110
Charleston-North Charleston
104
Auburn-Opelika
98
Huntsville
90
Pensacola-Ferry Pass-Brent
57
Dothan
54
Daphne-Fairhope-Foley
52
Crestview-Fort Walton Beach-Destin
44
Identifiers
LEI (Legal Entity Identifier, the global company code HMDA has used since 2018)
549300XSS1CPK8G7B851
2018–2025
RSSD (the Federal Reserve's identifier for banks and their parents)
3348888
2006–2023
Respondent ID (the HMDA filer code before 2018)
357993
2006–2017
Established 2 May 2005. Reported under HMDA 2006-2025.
ServisFirst Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.