Applications / Mortgage Analytics / Lenders / New Mexico / Sunward / Competition
Sunward
Albuquerque, NM · Credit union · NCUA · $4.6 billion assets · 1,580 loans in 2025
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1,580
loans originated, 2025
2,356
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Sunward competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ALBUQUERQUE, NM, 2025
Sunward ranks 7th of 364 lenders in Albuquerque, NM, with $226.6M lent: 2.9% of a $7.74B market.
Albuquerque, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Sunward in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Sunward ranks 70th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $120.9M lent: 0.2% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Sunward in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SANTA FE, NM, 2025
Sunward ranks 3rd of 239 lenders in Santa Fe, NM, with $65.5M lent: 5.3% of a $1.25B market.
Santa Fe, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Sunward in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — FARMINGTON, NM, 2025
Sunward ranks 13th of 153 lenders in Farmington, NM, with $6.1M lent: 1.7% of a $348.8M market.
Farmington, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Sunward in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 62% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO COLORADO, 2025
Sunward ranks 270th of 626 lenders in non-metro Colorado, with $2.7M lent: 0.0% of a $9.24B market.
non-metro Colorado is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Sunward in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Sunward and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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