Gaining share at home
It ranked 3 of 300 lenders in Eugene-Springfield, its market since 1992, behind United Wholesale Mortgage and Summit Funding, and its share rose 0.8 points to 6.1%. Its shares held steady in Salem, at 1.0%, and in Bend, at 0.3%; it entered Bellingham, Walla Walla and Wenatchee-East Wenatchee in 2025.