Applications / Mortgage Analytics / Lenders / New Mexico / Nusenda Federal Credit Union / Competition
Nusenda Federal Credit Union
Albuquerque, NM · Credit union · NCUA · $4.9 billion assets · 1,896 loans in 2025
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1,896
loans originated, 2025
3,033
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Nusenda Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ALBUQUERQUE, NM, 2025
Nusenda Federal Credit Union ranks 9th of 364 lenders in Albuquerque, NM, with $206.8M lent: 2.7% of a $7.74B market.
Albuquerque, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SANTA FE, NM, 2025
Nusenda Federal Credit Union ranks 8th of 239 lenders in Santa Fe, NM, with $38.8M lent: 3.1% of a $1.25B market.
Santa Fe, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO NEW MEXICO, 2025
Nusenda Federal Credit Union ranks 31st of 353 lenders in non-metro New Mexico, with $15.9M lent: 0.8% of a $1.95B market.
non-metro New Mexico is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LAS CRUCES, NM, 2025
Nusenda Federal Credit Union ranks 28th of 231 lenders in Las Cruces, NM, with $10.1M lent: 1.0% of a $1.02B market.
Las Cruces, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — EL PASO, TX, 2025
Nusenda Federal Credit Union ranks 63rd of 332 lenders in El Paso, TX, with $8.8M lent: 0.3% of a $3.34B market.
El Paso, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
Nusenda Federal Credit Union ranks 605th of 753 lenders in Austin-Round Rock-San Marcos, TX, with $605K lent: 0.0% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WACO, TX, 2025
Nusenda Federal Credit Union ranks 251st of 368 lenders in Waco, TX, with $385K lent: 0.0% of a $1.47B market.
Waco, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FARMINGTON, NM, 2025
Nusenda Federal Credit Union ranks 63rd of 153 lenders in Farmington, NM, with $625K lent: 0.2% of a $348.8M market.
Farmington, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Nusenda Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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