Applications / Mortgage Analytics / Lenders / Illinois / Guaranteed Rate Affinity / Competition
Guaranteed Rate Affinity
Chicago, IL · Independent non-bank lender · CFPB · 15,936 loans in 2025
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15,936
loans originated, 2025
24,672
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who Guaranteed Rate Affinity competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Guaranteed Rate Affinity ranks 35th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $792.5M lent: 0.5% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — BOSTON-CAMBRIDGE-NEWTON, MA-NH, 2025
Guaranteed Rate Affinity ranks 24th of 664 lenders in Boston-Cambridge-Newton, MA-NH, with $386.9M lent: 0.8% of a $49.59B market.
Boston-Cambridge-Newton, MA-NH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Guaranteed Rate Affinity ranks 37th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $335.9M lent: 0.6% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Guaranteed Rate Affinity ranks 74th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $333.0M lent: 0.3% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Guaranteed Rate Affinity ranks 34th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $298.0M lent: 0.6% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ROCKY MOUNT, NC, 2025
Guaranteed Rate Affinity ranks 163rd of 248 lenders in Rocky Mount, NC, with $350K lent: 0.1% of a $600.9M market.
Rocky Mount, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — UTICA-ROME, NY, 2025
Guaranteed Rate Affinity ranks 118th of 174 lenders in Utica-Rome, NY, with $305K lent: 0.0% of a $793.9M market.
Utica-Rome, NY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WATERTOWN-FORT DRUM, NY, 2025
Guaranteed Rate Affinity ranks 70th of 106 lenders in Watertown-Fort Drum, NY, with $295K lent: 0.1% of a $426.4M market.
Watertown-Fort Drum, NY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranteed Rate Affinity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 68% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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