Applications / Mortgage Analytics / Lenders / New York / Better Mortgage / Competition
Better Mortgage
New York, NY · Independent non-bank lender · CFPB · 14,567 loans in 2025
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14,567
loans originated, 2025
45,682
applications, 2025
51
states and territories
0
gaps bigger than at similar lenders
Who Better Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Better Mortgage ranks 110th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $254.1M lent: 0.2% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Better Mortgage ranks 64th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $211.4M lent: 0.3% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Better Mortgage ranks 117th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $189.1M lent: 0.2% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
Better Mortgage ranks 64th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $160.9M lent: 0.3% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Better Mortgage ranks 90th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $135.2M lent: 0.3% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — KAHULUI-WAILUKU, HI, 2025
Better Mortgage ranks 104th of 154 lenders in Kahului-Wailuku, HI, with $1.4M lent: 0.1% of a $1.39B market.
Kahului-Wailuku, HI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — RENO, NV, 2025
Better Mortgage ranks 53rd of 325 lenders in Reno, NV, with $19.9M lent: 0.4% of a $5.16B market.
Reno, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CARSON CITY, NV, 2025
Better Mortgage ranks 77th of 139 lenders in Carson City, NV, with $685K lent: 0.2% of a $367.1M market.
Carson City, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Better Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Better Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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