Union Home Mortgage, an Ohio-based purchase lender, grew its originations 38% to 37,767 in 2025, faster than most similar lenders, and gained share in Cincinnati.
Faster growth, back to its earlier size
Similar lenders are independent non-bank lenders making between half and twice as many loans. Its originations rose 38% against 19% at similar lenders and 10% for the whole market, faster than more than four in five of them. That brings it back to about the 37,324 loans it made five years before, after a low of 20,039 in 2023.
Gaining in Cincinnati, slightly lower in Columbus
Its share rose to 2.3% from 1.4% in Cincinnati, where it ranked 11 of 621. In Columbus it ranked 9 of 596 with 2.2% against 2.4% a year earlier, behind The Huntington National Bank, a move of 0.2 points that is too small to read much into.
More rural and manufactured-home lending
Purchases were 75.3% of its loans. RHS (guaranteed by the Department of Agriculture's Rural Housing Service) loans were 1.8% against 0.4%, and manufactured homes 4.0% against 2.2%, both higher than most similar lenders. 16.5% of its loans were in majority-minority areas against 26.3%, the lowest among similar lenders; its rural lending and its Ohio base could account for some of this.
Lower refinance denials, typical prices
6.7% of its refinance applications were denied against 17.3%, and 5.0% of purchase applications against 5.5%. 4.0% of its loans were higher-priced (a rate well above the average for similar loans) against 4.4%, and its typical rate matched similar lenders' at 6.62%.
Questions the data can answer next
Which counties in Cincinnati gave it the most new share, and which competitors lost share there?
Similar lenders: same lender type, originations between half and twice the lender's in the data year.
Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
37,767 loans in 2025, against a peak of 41,308 in 2021.
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Union Home Mortgage took 50,973 applications in 2025.
75.3% of its 2025 loans were purchase loans; 68.0% were Conventional.
Purchase 75.3% · Refinance 20.6% · Other 2.3% · Home improvement 1.8% Conventional 68.0% · FHA 21.3% · VA 9.0% · USDA (RHS or FSA) 1.8% · of 37,767 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
49 states, 381 metros, 1,824 counties
State
Loans
Share
Ohio
5,380
14.2%
Michigan
4,118
10.9%
Texas
3,238
8.6%
Florida
2,495
6.6%
Indiana
2,257
6.0%
North Carolina
2,127
5.6%
Pennsylvania
1,934
5.1%
Illinois
1,655
4.4%
Tennessee
1,404
3.7%
Kentucky
1,069
2.8%
Largest metro areas, 2025
Loans originated
Metro area
Loans
Warren-Troy-Farmington Hills
1,375
Cincinnati
1,372
Chicago-Naperville-Schaumburg
1,321
Columbus
1,282
Indianapolis-Carmel-Greenwood
1,057
Pittsburgh
870
Houston-Pasadena-The Woodlands
867
Cleveland
795
Dallas-Plano-Irving
715
Lansing-East Lansing
636
Identifiers
LEI (Legal Entity Identifier, the global company code HMDA has used since 2018)
549300RPOGWJRH63HS39
2018–2025
RSSD (the Federal Reserve's identifier for banks and their parents)
3837261
2010–2023
Respondent ID (the HMDA filer code before 2018)
73827009995
1990–2017
Established 30 October 1970. Reported under HMDA 1990-2025.
Union Home Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.