Applications / Mortgage Analytics / Lenders / Washington / Gesa Credit Union / Competition
Gesa Credit Union
Richland, WA · Credit union · NCUA · $6.5 billion assets · 2,230 loans in 2025
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2,230
loans originated, 2025
3,368
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Gesa Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — KENNEWICK-RICHLAND, WA, 2025
Gesa Credit Union ranks 3rd of 281 lenders in Kennewick-Richland, WA, with $187.1M lent: 7.5% of a $2.49B market.
Kennewick-Richland, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WASHINGTON, 2025
Gesa Credit Union ranks 23rd of 440 lenders in non-metro Washington, with $61.8M lent: 1.0% of a $6.13B market.
non-metro Washington is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
Gesa Credit Union ranks 115th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $61.5M lent: 0.1% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SPOKANE-SPOKANE VALLEY, WA, 2025
Gesa Credit Union ranks 23rd of 346 lenders in Spokane-Spokane Valley, WA, with $57.8M lent: 1.3% of a $4.56B market.
Spokane-Spokane Valley, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — YAKIMA, WA, 2025
Gesa Credit Union ranks 9th of 216 lenders in Yakima, WA, with $35.7M lent: 3.3% of a $1.07B market.
Yakima, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — TWIN FALLS, ID, 2025
Gesa Credit Union ranks 163rd of 169 lenders in Twin Falls, ID, with $105K lent: 0.0% of a $774.6M market.
Twin Falls, ID is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 71% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — IDAHO FALLS, ID, 2025
Gesa Credit Union ranks 122nd of 211 lenders in Idaho Falls, ID, with $695K lent: 0.1% of a $1.32B market.
Idaho Falls, ID is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ALBANY, OR, 2025
Gesa Credit Union ranks 214th of 216 lenders in Albany, OR, with $55K lent: 0.0% of a $799.8M market.
Albany, OR is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Gesa Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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