Applications / Mortgage Analytics / Lenders / Wisconsin / Johnson Bank / Competition
Johnson Bank
Racine, WI · State member bank · FRS · $7.2 billion assets · 3,194 loans in 2025
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3,194
loans originated, 2025
3,907
applications, 2025
20
states and territories
0
gaps bigger than at similar lenders
Who Johnson Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
Johnson Bank ranks 6th of 510 lenders in Milwaukee-Waukesha, WI, with $310.6M lent: 2.9% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Johnson Bank ranks 9th of 659 lenders in non-metro Wisconsin, with $178.3M lent: 2.1% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MADISON, WI, 2025
Johnson Bank ranks 8th of 380 lenders in Madison, WI, with $163.9M lent: 2.6% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GREEN BAY, WI, 2025
Johnson Bank ranks 7th of 293 lenders in Green Bay, WI, with $87.1M lent: 3.9% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — JANESVILLE-BELOIT, WI, 2025
Johnson Bank ranks 1st of 264 lenders in Janesville-Beloit, WI, with $85.0M lent: 8.7% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CHATTANOOGA, GA-TN, 2025
Johnson Bank ranks 350th of 525 lenders in Chattanooga, GA-TN, with $525K lent: 0.0% of a $4.21B market.
Chattanooga, GA-TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO KENTUCKY, 2025
Johnson Bank ranks 359th of 537 lenders in non-metro Kentucky, with $450K lent: 0.0% of a $5.26B market.
non-metro Kentucky is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SAVANNAH, GA, 2025
Johnson Bank ranks 358th of 469 lenders in Savannah, GA, with $375K lent: 0.0% of a $3.89B market.
Savannah, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Johnson Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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