Applications / Mortgage Analytics / Lenders / Iowa / Hills Bank and Trust Company / Competition
Hills Bank and Trust Company
Hills, IA · State non-member bank · FDIC · $4.6 billion assets · 2,876 loans in 2025
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2,876
loans originated, 2025
3,438
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Hills Bank and Trust Company competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — IOWA CITY, IA, 2025
Hills Bank and Trust Company ranks 2nd of 171 lenders in Iowa City, IA, with $359.6M lent: 29.1% of a $1.24B market.
Iowa City, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 80% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CEDAR RAPIDS, IA, 2025
Hills Bank and Trust Company ranks 2nd of 210 lenders in Cedar Rapids, IA, with $218.3M lent: 14.3% of a $1.53B market.
Cedar Rapids, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 62% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO IOWA, 2025
Hills Bank and Trust Company ranks 17th of 465 lenders in non-metro Iowa, with $43.4M lent: 1.3% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — WATERLOO-CEDAR FALLS, IA, 2025
Hills Bank and Trust Company ranks 19th of 168 lenders in Waterloo-Cedar Falls, IA, with $7.2M lent: 0.9% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DES MOINES-WEST DES MOINES, IA, 2025
Hills Bank and Trust Company ranks 147th of 396 lenders in Des Moines-West Des Moines, IA, with $3.3M lent: 0.1% of a $5.58B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PHOENIX-MESA-CHANDLER, AZ, 2025
Hills Bank and Trust Company ranks 638th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $1.0M lent: 0.0% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DUBUQUE, IA, 2025
Hills Bank and Trust Company ranks 55th of 114 lenders in Dubuque, IA, with $380K lent: 0.1% of a $502.8M market.
Dubuque, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 80% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — AMES, IA, 2025
Hills Bank and Trust Company ranks 107th of 189 lenders in Ames, IA, with $455K lent: 0.1% of a $553.5M market.
Ames, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hills Bank and Trust Company in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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