Applications / Mortgage Analytics / Lenders / Iowa / Veridian Credit Union / Competition
Veridian Credit Union
Waterloo, IA · Credit union · NCUA · $8.6 billion assets · 8,154 loans in 2025
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8,154
loans originated, 2025
11,479
applications, 2025
7
states and territories
0
gaps bigger than at similar lenders
Who Veridian Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DES MOINES-WEST DES MOINES, IA, 2025
Veridian Credit Union ranks 2nd of 396 lenders in Des Moines-West Des Moines, IA, with $389.5M lent: 7.0% of a $5.58B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — OMAHA, IA-NE, 2025
Veridian Credit Union ranks 4th of 417 lenders in Omaha, IA-NE, with $299.9M lent: 3.7% of a $8.07B market.
Omaha, IA-NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — WATERLOO-CEDAR FALLS, IA, 2025
Veridian Credit Union ranks 1st of 168 lenders in Waterloo-Cedar Falls, IA, with $221.5M lent: 28.7% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO IOWA, 2025
Veridian Credit Union ranks 5th of 465 lenders in non-metro Iowa, with $122.5M lent: 3.6% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — IOWA CITY, IA, 2025
Veridian Credit Union ranks 3rd of 171 lenders in Iowa City, IA, with $73.8M lent: 6.0% of a $1.24B market.
Iowa City, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 80% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — JANESVILLE-BELOIT, WI, 2025
Veridian Credit Union ranks 198th of 264 lenders in Janesville-Beloit, WI, with $245K lent: 0.0% of a $977.9M market.
Janesville-Beloit, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FOND DU LAC, WI, 2025
Veridian Credit Union ranks 169th of 199 lenders in Fond du Lac, WI, with $185K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — DULUTH, MN-WI, 2025
Veridian Credit Union ranks 180th of 318 lenders in Duluth, MN-WI, with $565K lent: 0.0% of a $1.36B market.
Duluth, MN-WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Veridian Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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