Applications / Mortgage Analytics / Lenders / Wisconsin / UW Credit Union / Competition
UW Credit Union
Madison, WI · Credit union · NCUA · $6.3 billion assets · 8,896 loans in 2025
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8,896
loans originated, 2025
12,002
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who UW Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MADISON, WI, 2025
UW Credit Union ranks 2nd of 380 lenders in Madison, WI, with $856.6M lent: 13.5% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MILWAUKEE-WAUKESHA, WI, 2025
UW Credit Union ranks 3rd of 510 lenders in Milwaukee-Waukesha, WI, with $472.6M lent: 4.5% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WISCONSIN, 2025
UW Credit Union ranks 13th of 659 lenders in non-metro Wisconsin, with $143.7M lent: 1.7% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — JANESVILLE-BELOIT, WI, 2025
UW Credit Union ranks 2nd of 264 lenders in Janesville-Beloit, WI, with $81.2M lent: 8.3% of a $977.9M market.
Janesville-Beloit, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RACINE-MOUNT PLEASANT, WI, 2025
UW Credit Union ranks 14th of 285 lenders in Racine-Mount Pleasant, WI, with $18.4M lent: 1.6% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ST. CLOUD, MN, 2025
UW Credit Union ranks 236th of 243 lenders in St. Cloud, MN, with $75K lent: 0.0% of a $1.04B market.
St. Cloud, MN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BLOOMINGTON, IL, 2025
UW Credit Union ranks 137th of 221 lenders in Bloomington, IL, with $300K lent: 0.0% of a $724.8M market.
Bloomington, IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CHAMPAIGN-URBANA, IL, 2025
UW Credit Union ranks 98th of 255 lenders in Champaign-Urbana, IL, with $725K lent: 0.0% of a $2.34B market.
Champaign-Urbana, IL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and UW Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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