Applications / Mortgage Analytics / Lenders / Utah / America First Federal Credit Union / Competition
America First Federal Credit Union
Riverdale, UT · Credit union · NCUA · $23.8 billion assets · 15,271 loans in 2025
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15,271
loans originated, 2025
22,220
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who America First Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — OGDEN, UT, 2025
America First Federal Credit Union ranks 2nd of 308 lenders in Ogden, UT, with $570.4M lent: 8.9% of a $6.38B market.
Ogden, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SALT LAKE CITY-MURRAY, UT, 2025
America First Federal Credit Union ranks 4th of 363 lenders in Salt Lake City-Murray, UT, with $547.5M lent: 4.4% of a $12.49B market.
Salt Lake City-Murray, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
America First Federal Credit Union ranks 17th of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $288.4M lent: 1.5% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PROVO-OREM-LEHI, UT, 2025
America First Federal Credit Union ranks 8th of 319 lenders in Provo-Orem-Lehi, UT, with $255.4M lent: 3.3% of a $7.84B market.
Provo-Orem-Lehi, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO UTAH, 2025
America First Federal Credit Union ranks 10th of 349 lenders in non-metro Utah, with $137.4M lent: 2.3% of a $6.01B market.
non-metro Utah is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ALBUQUERQUE, NM, 2025
America First Federal Credit Union ranks 128th of 364 lenders in Albuquerque, NM, with $3.8M lent: 0.0% of a $7.74B market.
Albuquerque, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — LAS CRUCES, NM, 2025
America First Federal Credit Union ranks 150th of 231 lenders in Las Cruces, NM, with $560K lent: 0.1% of a $1.02B market.
Las Cruces, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FARMINGTON, NM, 2025
America First Federal Credit Union ranks 90th of 153 lenders in Farmington, NM, with $405K lent: 0.1% of a $348.8M market.
Farmington, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and America First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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