Applications / Mortgage Analytics / Lenders / Wisconsin / Bank First / Competition
Bank First
Manitowoc, WI · National bank · OCC · $4.5 billion assets · 1,843 loans in 2025
1,843
loans originated, 2025
2,231
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Who Bank First competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Bank First ranks 10th of 659 lenders in non-metro Wisconsin, with $172.9M lent: 2.1% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SHEBOYGAN, WI, 2025
Bank First ranks 1st of 201 lenders in Sheboygan, WI, with $54.8M lent: 8.6% of a $637.2M market.
Sheboygan, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GREEN BAY, WI, 2025
Bank First ranks 13th of 293 lenders in Green Bay, WI, with $43.7M lent: 2.0% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — APPLETON, WI, 2025
Bank First ranks 9th of 257 lenders in Appleton, WI, with $38.2M lent: 2.3% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MILWAUKEE-WAUKESHA, WI, 2025
Bank First ranks 74th of 510 lenders in Milwaukee-Waukesha, WI, with $27.0M lent: 0.3% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
Bank First ranks 310th of 485 lenders in Daphne-Fairhope-Foley, AL, with $655K lent: 0.0% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
Bank First ranks 454th of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $485K lent: 0.0% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
Bank First ranks 685th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $445K lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Bank First in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED